Synology

Synology為網路儲存設備的品牌,在品牌發展的過程中,藉由商業展覽構築大器具國際品牌感的形象,在每年創造出不同的表現手法時,亦維持品牌簡約基調。品牌印象是藉由時間累積起來,累積的過程不能給人重複的陳腔濫調,亦不能隨意地變換形象,這是我們對品牌空間的解讀,也是對自我創造力的最大挑展。

Synology mainly engages in network storage business; through its development Synology managed to build up its image through commercial exhibitions, proving its image potential as an international brand. With new presentations produced each year, it managed to maintain the brand’s minimalistic tone. A crucial part of branding lies in the image accumulation without repletion that roots in people’s mind; such understanding also serves as the ultimate goal and challenge for ourselves.