99.8

99.8是一個服飾品牌。衣物主要原料運用了環保咖啡紗線,產品定位以簡約休閒但又符合機能需求為主。99.8名字的由來是因為一杯咖啡,真正被喝進肚子的其實僅有0.2%,剩餘的99.8% 都變成咖啡渣;品牌致力於替被遺忘的99.8%創造出新價值。環保永續是品牌追求的本質,99.8品牌設計以極簡風格回應品牌精神。單一色調,沒有多余的色彩卻不單調。行銷上與情感連結,塑造品牌成為陪你過生活的夥伴,運用咖啡漬殘留的痕跡為視覺元素,加入心靈小語式的文案在包裝、吊卡、和各類文宣品上,延伸出一種自由度高,具溫暖手感的品牌視覺表現。

99.8 is a clothing brand using environmental S.Cafe® yarn as the main material, with a product positioning of simple, leisure, and functional. The name 99.8 is derived from the fact that 99.8% of a cup of coffee becomes coffee grounds while merely 0.2% of which is drinkable; 99.8 devotes itself to bringing new value to the forgotten 99.8% of the coffee.

Environmental sustainability is the nature of the pursuit, therefore the minimal design of  99.8 work in concert with its brand spirit. The design utilizes single hue without drama yet fascinating. Our marketing strategy focuses on the emotional link, turning the brand into your daily life companion. We made use of the ring pattern of the coffee ground as the visual element and put spiritual quotes on packages, tags, and different ad materials to present a sense of free-will and warmth.